Cadillac CTS Coupe Driving Sales and Brand Image
The 2011 Cadillac CTS Coupe is driving sales in America. It is the best-selling mid-sized luxury coupe and vying for first among all luxury coupes.
Through September, 27% of CTS sales were coupes with the rest split between the sedan and wagon models. Compared to the industry average of only 9% for luxury coupes, the Cadillac CTS Coupe is forging itself as a breakthrough model for Cadillac and its brand image.
Also in the line up is the 556hp supercharged CTS-V Coupe, which adds the necessary high performance aspect to the lineup that makes it a true competitor in the luxury market. The coupe model has also brought new customers to the Cadillac brand, further enhancing its image in the luxury market.
In the SUV market, the Cadillac SRX is gaining ground as well. This year it jumped from ninth to second in the mid-sized luxury crossover market.
The advancing sales of the CTS and the SRX are paving the way for two new Cadillac Models due out next year, the smaller sedan- the Cadillac ATS, and the large flagship sedan- the Cadillac XTS that replaces the outgoing STS and DTS.
In addition, Cadillac is updating its image and service. This Saturday, October 8th, Cadillac Village of Norwood is hosting a VIP event with some top executives from GM on hand to answer your questions and concerns.
