Cadillac Village of Norwood announces the integration of RealDeal
NORWOOD, MA (May 30, 2011) – Cadillac Village of Norwood announces the integration of RealDeal,SM “The Pre-Owned Price Check,” an innovative price validation and delivery system powered by vAuto to their already extensive use of the latest technologies in the automotive business.
vAuto’s RealDeal system provides dealership personnel with the technology to quote prices and offer detailed documentation on the prices and attributes of identically equipped competing vehicles. Providing proof of a fair price will help to minimize or eliminate negotiation while increasing margins, closing more deals and improving overall customer satisfaction. With RealDeal, dealers can market themselves in the showroom, on the phone, and over the Internet as being fair price - or even as price leaders - and effectively defend their assertions.
“Documentation is the new negotiation when it comes to used car sales,” said Dale Pollak, vAuto’s chairman and founder. “RealDeal gives dealers a powerful way to prove their pricing to shoppers, and when shoppers feel confident with their price, more deals are closed. It is an innovation that will profoundly change the way used vehicles are sold across the country.”
RealDeal is available to dealers that utilize vAuto’s industry-leading Live Market suite of tools, including the Stocking, Appraising, Pricing and Merchandising modules. The RealDeal system allows dealers to select the appropriate criteria for performing price checks including geographical distance, make, model, color, mileage, specific equipment, and trim. Dealers can then offer RealDeal to customers in several ways, including guided web tutorials, printable reports, and in online advertising.
Shown for the first time at the National Automobile Dealers Association (NADA) Convention and Exposition at the Orange County Convention Center, Orlando FL (Feb. 13-15), vAuto has also launched www.realdeal.com to provide more information about RealDeal.
“We are very excited to be adding RealDeal to our website and making it available for our customers,” says Chris Fousek, eCommerce Director at Cadillac Village of Norwood. “It's another way for us to help the customer save time when shopping for their used car. By checking out the Real Deal customers will see how the car is priced in the actual market place and will not have to visit additional sites and do even more research. It can also give peace of mind, like a CarFax, the customer can view the report and be confident they are getting a fair price. We are also proud to be taking this step ahead of so many other dealers in the area who do not provide their customers with anything like it.”
The nation’s five highest-volume franchised dealerships by brand currently use vAuto pricing, appraisal, stocking, and merchandising systems. vAuto was recently ranked number 22 in Inc. Magazine’s 2009 annual ranking of the fastest-growing, privately held companies in America. The company’s chairman and founder, Dale Pollak, maintains a blog for the discussion of used-car trends at www.dalepollak.com. More information on vAuto is available at www.vAuto.com.
Cadillac Village of Norwood is part of the Village Auto Group. It is New England’s largest and oldest Cadillac dealer, and constantly updates its business practices to support the latest advancements in technology to stay at the forefront of the automotive business. Cadillac Village of Norwood has been recognized by General Motors as one of the Top 20 performing Cadillac dealerships in the United States and was awarded the 2010 Cadillac Dealer of the Year Award.
Cadillac Village of Norwood